Answer the following questions: 1. Who are our team’s primary users/stakeholders? 2. What product(s) and/or service(s) do we offer to meet their needs? 3. Why is it so important that we provide the products and services that we do? Ask “why is that important?” a few times to get at the fundamental reason for why we provide these services/products. Does this reason connect to our users? 4. What are 4-5 of our team’s strengths and core capabilities? 5. What would happen if our team didn’t exist? 6. Fundamentally, why does our team exist at [company name]?