Planning Methodology: - Dream in years - Plan in months - Evaluate in weeks - **Ship daily** Design Philosophy: - **Prototype for 1x** (experiment) - Build for 10x (impact) - Engineer for 100x (scale) Focus Questions: - What’s required to cut the timeline in ½? - What needs to be done to double the impact? Successful software companies are typically overstaffed, suppressing their profitability, meaning they are underpriced vs their potential.