are… 1. **Specific** about the goals or desired improvements (to generate business value). 2. **Measurable** in a quantitative fashion to indicate *progress*. 3. **Assignable** to *one* specific person. 4. **Realistic** and achievable with the given resourcing. 5. **Time-related (-boxed)** to an end date - typically, in a quarter. Ref. [There's a S.M.A.R.T. way to write management's goals and objectives. by George T. Doran](https://community.mis.temple.edu/mis0855002fall2015/files/2015/10/S.M.A.R.T-Way-Management-Review.pdf)