Go get the Challenge, in the form of a single, catchy phrase - typically from "one level above you" or derived from your vision. Ensure the Challenge has the following properties: - Describes ***one measurable, solution-free* goal** - Do not deviate from this requirement, otherwise everything else you are doing is not standing on a scientific foundation. - Asks: “Wouldn’t it be great if we were/could …?” - Is aligned to the **vision** - We don’t know how to get there! (You cannot just list out the steps and tasks to reach the goal) - Provides the purpose for the Improvement Kata - Should be a few months to years away (but is not strictly time-boxed, as we don't know how to get there) - Something that cannot be achieved right now - Should be something everyone can rally around and easy to remember - Should be hard hard and can even turn out to be impossible - No hedging ("90% of cases...") - it's a challenge!