Successful stories are - [Simple](Strive%20for%20Simplicity%20and%20Clarity.md), - [Unexpected](Go%20from%20Mystery%20to%20Insight.md), - [Concrete](Have%20a%20Single%20Message.md), - [Credible](Make%20it%20Credible.md), - [Emotional](Kindle%20People's%20Empathy.md), - [Suspenseful](Engage%20through%20Suspense.md), Stories! Reference: [Made to Stick by Chip and Dan Hearth](https://heathbrothers.com/books/made-to-stick/)