# Communication Checklist Remember that you [[Communicate to establish trust]] and confidence. 1. [Figure out what impact the message should have](Figure%20out%20your%20"Why?"%20first.md) (goal) 2. [Always lead your message with the "Why?"](Always%20lead%20with%20the%20"Why?".md) 3. [[Have a clear, single message]] free from _unchecked_ assumptions or irrelevant parts to achieve the goal 4. [[Make your message emotional, interesting and memorable]] 5. [[Be prepared for different outcomes]] The most salient summary of a document is a list of needs. The same way how you would start explaining a new topic to someone in a pub. Start with the Why.